a very nice and stylish badge to start but now is very simple to know the brand by ford
Nike
the swoosh covered the Nike but now there's just Nike
Maccas
Is was a lot of words and specialised in burger but no it's just an m to be very simple so you know what brand it is
Mercedes
old and out of fashion and now a sleek design to represent their cars
Starbucks
colours where dreadful and too many many patterns to distract the eye but now simple
Firefox
very bold design but did not saught a desktop so they made it more low key
The Evolution of the Logo
- Identify several historical interpretations of the symbol of an apple?
Company
Logo
Brand
Normal edible apple
Expensive
Wrong
Simple
clean
- Do you think Apple considered one or all of these symbolic meanings when selecting the name/logo of an apple? Explain.
Yes because these ideas make a logo simple and memorable which is what Apple is.
- When did logos rise in popularity? Where were they found?
When the industrial revolution came around because of brands needed to get the brand know in a simple way and those simple ways where logos and slogans.
Restaurants
Buildings
Newspaper
- Define semiotics.
the study of signs and symbols and their use or interpretation.
- Name one symbol which is rooted in the Bible?
The Cross
- Identify a ‘potent talisman’ from the twentieth century and explain how it gained such power.
Because people wanted to know their future and use powers to get that and the talisman did that and was a simple design.
- Explain the impact of the Industrial Revolution on marketing.
To boomed and business realised what worked and didn’t work
- When considering corporate identity, which company changes it’s logo daily?
The newspaper because they always have a different front page
- Explain the term ‘brand era’.
Lots of brands made something in that era
- What is identified as a fundamental desire of all humans?
money
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