5 logos + feedback

Feedback

Jacob: The logo interpretations underwater photography well, the colours pop well with the black background making the logo easy to read/see.

Aaron: I like the way the snorkel and shutter look. I'm not too sure about the font of the words. That could be played around with

                                   
                                   

company idea

I am marketing myself as a photographer. The company name is Nemo's photos. the slogan is "you found me". I offer landscape photos and portraits and all printing and editing are done through me.

ying yang

draft logo

sculptures by the sea

The sculpture represents a human looking back on his past and the colours have good contrast.

I would crop into the air and make it straight for the background so it makes it look nice and costal logo.

Inspirational logos

I like the text and colour



colours

style and colour

I like the simplicity

6 logos and worksheet

Ford
a very nice and stylish badge to start but now is very simple to know the brand by ford
Nike
the swoosh covered the Nike but now there's just Nike
Maccas
Is was a lot of words and specialised in burger but no it's just an m to be very simple so you know what brand it is
Mercedes
old and out of fashion and now a sleek design to represent their cars
Starbucks
colours where dreadful and too many many patterns to distract the eye but now simple
Firefox
very bold design but did not saught a desktop so they made it more low key 

The Evolution of the Logo

1. Identify several historical interpretations of the symbol of an apple?

Company

Logo

Brand

Normal edible apple

Expensive

Wrong

Simple

clean

2. Do you think Apple considered one or all of these symbolic meanings when selecting the name/logo of an apple? Explain.

Yes because these ideas make a logo simple and memorable which is what Apple is.

3. When did logos rise in popularity? Where were they found?

When the industrial revolution came around because of brands needed to get the brand know in a simple way and those simple ways where logos and slogans.

Restaurants

Buildings

Newspaper

4. Define semiotics.

the study of signs and symbols and their use or interpretation.

5. Name one symbol which is rooted in the Bible?

The Cross

6. Identify a ‘potent talisman’ from the twentieth century and explain how it gained such power.

Because people wanted to know their future and use powers to get that and the talisman did that and was a simple design.

7. Explain the impact of the Industrial Revolution on marketing.

To boomed and business realised what worked and  didn’t work

8. When considering corporate identity, which company changes it’s logo daily?

The newspaper because they always have a different front page

9. Explain the term ‘brand era’.

Lots of brands made something in that era

10. What is identified as a fundamental desire of all humans?

money

unit 4 - for sale - commercial photo media

what is a marketing campaign

A marking campaign is an organized course of action to promote and sell a product or service.



this adds a level of personality and makes the buyer feel like they're the only person being advertised to making them feel special.


share a coke campaign video
Why do you think this campaign was so successful?
Because it was personal and made the viewers want the feeling that the people in the advertisement had
Find another marketing campaign for a product that you like and explain why you like this and why you think it is successful.
Doritos adds are very powerful because they play on the idea of a males desires because that's who they a trying to adviser too and they use women to get the intention of a male mind.